IMAGINE how many unwanted messages you receive in your inbox each day; messages that you simply trash away without bothering to check. Yet some person at the other end of the chain is pampering themselves that they have done their job to communicate whatever it is they have at hand, so to speak. Is the golden age promised by the Internet for communicators over? Continue reading
NOTHING makes you see it better than a picture. It is said a picture speaks a thousand words. It’s simple really. A picture has a certainly immediacy to it, an appeal that strikes the senses whether you like it or not. Visuals immensely aid the communication process from advertising, marketing to branding. But can visuals be used in establishing a communication strategy and activities. Certainly. According to consultant Tony Buzan, the brain thinks organically in terms of an idea and associations. Using visuals in the planning process can help to leverage this innate brain capacity.
First, it takes understanding the stakes at hand, i.e., making it all poetry, so to speak. Ultimately, the purpose of communication planning and strategizing is to build a visual, concept or idea that is clear, consistent, and vivid enough to influence a change process of some sort. Visual communication planning simply taps into the power of recursive thinking to unlock the full potential of the communication process. It involves gathering and compiling visual explanations and illustrations of both the process and intended outputs of each stage of the communication flow. This needs evidence and practicality.
Simply put, it should culminate in a visual discourse that should have the same immediate impact on the senses as much as a picture. A successfully executed visual communication plan must not only speak a thousand words, the thousand words it speaks must be coherent and in line with the overall objectives of a given project or institution. The visuals should be able to be subjected to a monitoring and evaluation process that guarantees that energies invested in the communicative process can lead to anticipated results. The visuals must therefore support the communicative goals otherwise the entire exercise will be in vain. Continue reading
“Find something you’re passionate about and keep tremendously interested in it.” – Julia Child, chef
MY inner search for a job that is in tune with my style has been sending me on voyages of all kinds online. In fact, just writing that, I feel I have hit somewhere: being online for me is a trip. I get transported into so many worlds. And its always an intelectual feast to find something compelling, well written and presented.
While there is no doubt that the internet is the greatest available real estate for all human beings, the only way to make your real estate count is to make it beautiful. It boils down to format, tone, language, design, reliability, presentation, consistency. The old qualities, the traditional stuff that made print media what it became in our daily lives are still very important to the new age type of communication.
Anyway, the purpose of this blog today is to share with you a site that I bumped into during my visits online. First, a disclaimer. After years of wanting to get into publishing school and not getting there, and feeling so torn inside about it I feel that there is a seismic shift happening inside me.
An unearthing of some sort. Maybe its because I havent been writing that much. Bu whatever it is, I am beginning to get drwan towards corporate communications. I have been in the non-profit sector ever since I entered the work world, and to be frank, its all been hogwash. Continue reading
An effective communication strategy must be inextricably linked to an organization’s stated mission, objectives and goals. The strategy needs to be supported by SMART objectives
In today’s information cluttered environment, its important to figure out how to make your organization’s communications stand above the crowd. Telling a story has never been as hard as it is today but utilizing the right approaches and planning ahead will ensure that your voice is heard above the pack.
So, to reiterate, a comprehensive communications plan must be rooted solidly within the vision, mission, goals and values of the institution. In other words, communication should be regarded as an extension of programmatic objectives. It must not exist as a separate entity.
The vision, mission, goals and values provide the framework within which the communications plan will be built. They define that which the communications must ultimately aspire towards.
Having said that, communication can make or break an organization. At the outset, its important to know where you want to go in order to determine the appropriate communication tactics and methodologies. Continue reading