EFFECTIVE internal communication is a means to an end, not an end itself. The purpose of internal communications within any given organization is to create systems and processes that promote increase awareness, engament, productivity and understanding of organizational objectives and activities.
According to research from Gallup, 69% of employees are either not-engaged or actively disengaged on the job. Further research from the organization estimates that over £185,000 million (£0.19 Billion) is lost annually due to lower productivity from actively disengaged workers alone.
In light of this, internal communications can enhance employee engagement, stem job turnover and result in increased perfomance as employees are able to buy into the vision.
Having identified the need for internal communications planning, a key step is to conduct an organizational diagnostic.
The audit should help answer a number of important questions including:
- Are employees receiving accurate information?
- How are employees receiving regular information?
- Are messages consistent across the company?
- Do employees understand both the goals and the results of communications?
Before outlining what needs to happen, its important to first know why the internal communication needs to happen. You have to have a compeelling case why you are doing it
Of importance is the need to incorporate feedback and listening mechanisms in to your communication. Internal communicators need to have ways and means to be in constant communication with their audiences. Continue reading
In an information cluttered world, it is increasingly clear that communicating value-propositions of any kind, whether in the profit or not-for-profit world has become a difficult challenge. This has been compounded by the emergence of a wide array of communication channels in recent years. It is not far-fetched to say that the digital revolution has totally changed the way to conduct communications. The traditional model of neatly packaging communication and dispatching it, expecting it to have a silver bullet effect no longer works.
Companies need to think in a multi-channel fashion when putting together communication strategies to ensure consistency and effective communication. Cross media management is indeed the in thing – and companies that ignore this reality only diminish the impact of their messaging and communication effort. Organizations need to create a unified message across different platforms to significantly influence perceptions.
It is essential identify, anticipate, and satisfy client’s content needs and customize it across the different mediums without compromising both the quality and the consistency of the key messaging. Continue reading
A friend of mine recently started a blog, and she wants to make it grow. This got me nibbling my mind. What are the indicators of succesful blogging? How do you measure it? Why blog? How do you make your blog stand out amidst the clog of online content? Undoubtedly, blogging has revolutionised the concept of freedom of expression but what’s the point of expressing yourself freely when no-one is paying attention. Or when attention spans are as short as a rabbit’s yawn. Granted, self-expression is good food for the individual soul. But, question mark, is blogging worth the pain?
First things first, blogging is an overrated fad, with some analysts suggesting that it’s dead. There is a general belief that social networking sites such as Facebook and Twitter have accelerated the demise of blogging. Many people prefer the ubiquitous and transient nature of exchanges on Facebook and Twitter while blogs are regarded as static, and somewhat, convoluted.
It may be good at this point to revisit the definition of blog: according to Wikipedia, a blog (a contraction of the term “web log“) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. Continue reading
NOTHING makes you see it better than a picture. It is said a picture speaks a thousand words. It’s simple really. A picture has a certainly immediacy to it, an appeal that strikes the senses whether you like it or not. Visuals immensely aid the communication process from advertising, marketing to branding. But can visuals be used in establishing a communication strategy and activities. Certainly. According to consultant Tony Buzan, the brain thinks organically in terms of an idea and associations. Using visuals in the planning process can help to leverage this innate brain capacity.
First, it takes understanding the stakes at hand, i.e., making it all poetry, so to speak. Ultimately, the purpose of communication planning and strategizing is to build a visual, concept or idea that is clear, consistent, and vivid enough to influence a change process of some sort. Visual communication planning simply taps into the power of recursive thinking to unlock the full potential of the communication process. It involves gathering and compiling visual explanations and illustrations of both the process and intended outputs of each stage of the communication flow. This needs evidence and practicality.
Simply put, it should culminate in a visual discourse that should have the same immediate impact on the senses as much as a picture. A successfully executed visual communication plan must not only speak a thousand words, the thousand words it speaks must be coherent and in line with the overall objectives of a given project or institution. The visuals should be able to be subjected to a monitoring and evaluation process that guarantees that energies invested in the communicative process can lead to anticipated results. The visuals must therefore support the communicative goals otherwise the entire exercise will be in vain. Continue reading