By Masimba Biriwasha | Global Editor At Large | @ChiefKMasimba | January 08 2014
The Grey Lady aka The New York Times unveiled a new digital look – its first since April 2006 – which incorporates native advertising today. Native advertising is a form of advertising that mimics content. The emerging advertising method is still surrounded with controversy.
Some analysts have accused The Times of going lowbrow in adopting this type of advertising which blurs the traditional demarcation between editorial and advertising. According to Times CEO, Mark Thompson, native advertising will help to shore up its digital ad revenue. Continue reading